Great Tips for Finding Great Results with Baidu Search Marketing
Google has become the biggest influencer in the Western Markets; something that has earned great standing out there. That is why most businesses rely on the search engine when it comes to marketing their products. However, the story is different in the Eastern world. In fact, research show that Google represents a trifling 2.3% of all searches in China. What is taking the center stage in the Eastern markets is the Baidu search engine, with a strong 68.5% of all searches made on the platform in question. In fact, the there nearest competitor of Baidu is 360 Search, and its market share is just 14.2%.
Baidu is such a formidable search engine in the Eastern countries, and the developers weren’t going to rest until they take advantage of the Eastern communities and build their business empire in the global arena, even if they would have to copy the strategies used by the Google. In recent years, Baidu reached the apex of the brand goals that its target and has been considered credible by most businesses out there. You could be surprised to know how these developers worked to gain the fame and strength they have now, but all that they did was to leverage on the uniqueness of the Chinese culture and texts by maximizing the texts on the basis of parsing and interpretive technology. And Google didn’t achieve this, even as of today.
And that is not all, Baidu has a huge range of products to offer as well for it is a tech company. In fact, search engine services was one of the extension of its services. You see, Baidu is famous for amazing cloud computing services, excellent translation services, a web browser, video platforms, music, maps, as well as amazing travel sites, and much more. However, the Baidu’s revenue come from search result pages as well as its built-in ad network. And as to why it enjoys great markets in the Eastern world is that Baidu has been built on Simplified Chinese language – technology that doesn’t support another language.
And the Baidu’s layout is a simple one. Typically, Baidu places the most searched and related topics in its sidebar. Its layout is eccentric. What is more, the sidebar includes extra information such as links/videos of all the content that you may be looking for in there. And these searches also include text description and other designs that help visitors navigate and clarify specific details that they need. If for example, you wanted to find specific information about a personality, say “Don Moen”, you would get accurate search results alongside other suggestions and actors on the same page. If you need products, such as clothes, you will come across several options along with the intended brand and style.